Founder & Principal @ McCrindle Research
Mark works with the big brands, large organisations and senior leaders to help them understand the external environment in which they operate, gain visibility on the sentiment and perceptions of their customers and community, and identify the emerging trends to assist them in future-proofing their products and services.
The times are changing faster than ever- technologically, demographically, socially, and economically. In the ongoing quest for relevance, it is imperative that organisations and leaders observe the changes, understand the shifts and respond to the trends. Mark McCrindle is an award winning social researcher, demographer, bestselling author, TEDx speaker and founder of MCrindle Reseach.